- Document Window and door dealers
- For Window and door companies
- Country Canada
- Revised September 17, 2026
Websites for window and door dealers
For dealers and retailers who sell, and often install, product lines from one or more manufacturers.
Who your customers are and what they ask
Dealer customers are comparing products as much as companies. They arrive having seen a brand name on a lawn sign down the street or in a store, and they want to know which lines you carry, how those lines differ and who installs them.
Some are contractors and renovators buying for a client, who want a straight answer on lead times, sizes and whether you supply only or supply and install. Your site has two readers, and the product pages have to work for both.
The jobs your site has to sell
- Supply and install
- Homeowner orders through the dealer, dealer crew or partner installs.
- Supply only
- Contractors and renovators order product for their own jobs.
- Showroom sales
- Displays of the lines carried, samples of frames and hardware.
- Service and warranty
- Adjustments and warranty claims handled through the dealer.
What the website must show
| Item | Why it matters |
|---|---|
| The lines you carry, by manufacturer | Buyers search by brand. A page per line, with the manufacturer’s own model names, catches that search. |
| Model details from the label | Frame type, glazing and performance values come straight from each model’s label or documentation. |
| Supply only or supply and install | Contractors need to know before they call. State both paths clearly. |
| Showroom, hours and parking | Dealers sell in person. Make the visit easy. |
| Warranty and service contact | Existing customers look for it; answering on the site keeps the phone free. |
A page structure that fits
A starting point. The final structure follows your content checklist and what you actually sell.
- P-01 Home The lines carried, showroom visit, supply and install paths.
- P-02 Product lines One page per manufacturer line, then model pages.
- P-03 Model pages Operator type, frame, glazing options, label values you supply.
- P-04 For contractors Supply-only ordering, lead times you publish, account contact.
- P-05 Showroom Address, hours, what is on display.
- P-06 Service and warranty How to request service, what to have ready.
Questions the quote form asks
The form collects what you need before the first call, and nothing more. Each question below is a tap or a short answer on a phone.
| Question | Answers |
|---|---|
| Are you a homeowner or a contractor? | Homeowner, contractor or renovator |
| Which product line? | The lines you carry, or not sure |
| Supply only or installed? | Supply only, supply and install |
| Quantity and timeline | Number of units, target date |
Name, email and phone come last, with a note saying what they are used for.
Things to get right on this kind of site
- Your dealer agreement may set rules for brand names, logos and claims. The site follows what the manufacturer allows.
- Don’t copy a whole manufacturer brochure. Short model pages in your own words, with the label values, are easier to read and not a duplicate of the maker’s site.
- Only models registered and certified in Canada can be promoted as ENERGY STAR certified here. Confirm per model before it goes on a page.
NRCan’s specification says a model has to meet the requirements and be registered with NRCan before it can be promoted as ENERGY STAR certified in Canada 2 . The label on a certified model lists its U-factor, SHGC, Energy Rating and VT, with frame type, glazing and a model code 3 . and NRCan explains to buyers that the lower the U-factor, the more efficient the product 1 .
A sample design for this kind of business
Replacement windows and doors, eastern Ontario
Replacement windows for older homes, measured and installed by our own crew.
Tell us which openings you want replaced. We measure, show you the product labels and give you a written quote.
Start my quoteWhat we install
- CasementCrank-out, full opening
- AwningHinged at the top
- SliderSingle or double
- Double-hungFor older facades
- Bay & bowProjecting units
Quote request
What are you replacing?
How many openings?
When would you like them installed?
On every product page
- U-factor
- Copied from the model's label
- Energy Rating
- Copied from the model's label
- Frame
- Vinyl, fibreglass or wood
- Glazing
- Double or triple, gas fill
Questions from window and door dealers
Can I have a page for every model I sell?
Model pages are built from the details you supply. For large catalogues we group models under each line and add model pages for the ones you sell most.
Can contractors order through the site?
The site carries a contractor inquiry form. It isn’t a shop with checkout; orders are confirmed by you.
Can I use the manufacturer’s photos?
Where your dealer agreement allows it. Photos from your own installs and showroom are always yours to use.
The same plan for every window and door business
Plan data
Managed website, window and door companies, Canada- Monthly fee
- CA$249/ month
- Setup fee, one-off
- CA$499
- Minimum term
- 12 months, then month to month
- Site live
- Within 14 days of receiving your content
- Content edits
- Up to 5 a month
- Hosting, SSL, updates
- Included
- Inquiry report
- Monthly
Prices in Canadian dollars, plus applicable taxes. One plan, no tiers.
There is no special price for window and door dealers. The plan is the same: the site built from your content, hosting, up to 5 edits a month and a monthly inquiry report. What changes is the page structure and the quote form, as set out above.
See everything the plan includes or the pricing page.
Other kinds of business
See the plan against your own business
On a short call we look at how you sell today, which products and areas your site should cover, and what you would need to send. There is no obligation, and nothing is signed on the call.
CA$249 a month plus a CA$499 setup fee, plus applicable taxes, 12-month minimum term.