What’s included, feature by feature

Many homeowners have read that windows, doors and skylights can account for up to 25% ¹ of a home’s energy loss, and they come looking for numbers. Natural Resources Canada also tells them to check a product is on the ENERGY STAR searchable list before buying ² .

So product pages can carry the values printed on each certified model’s label: U-factor, Solar Heat Gain Coefficient, Energy Rating and Visible Transmittance, with the frame type and glazing description ³ .

Every window and door company works within a range. The site lists the towns and regions you cover on one clear page and in the footer, so a homeowner knows in seconds whether you come to them.

We don’t generate a page per city with the town name swapped in. Those pages say nothing new, and search engines treat them as low value. Where you have real, different content for a region, such as a second showroom or a different product range, that region gets its own page.

The site links to your Google Business Profile reviews and can quote customers who have agreed in writing to be quoted. We never write reviews or testimonials for you.

Google’s policy bars paying or rewarding customers for reviews and asking only happy customers for them ⁴ . The site doesn’t include a “rate us first” filter that sends unhappy customers somewhere else.

Google uses the mobile version of a site for indexing and ranking ⁵ , and homeowners compare installers on their phones. Pages are built mobile first, with the same content on phone and desktop.

Pages are static files with small scripts, fonts served from the same host and images sized for the screen. Google’s Core Web Vitals give the targets we build toward: LCP 2.5 s, INP 200 ms, CLS 0.1 ⁶ . We don’t promise a score, because real-world results depend on your photos, visitors’ connections and devices.

A quote form collects personal information, so your site says what is collected and why, next to the form and in a privacy page for your business. PIPEDA applies to private-sector organizations that handle personal information in commercial activity, and Alberta, British Columbia and Quebec have their own private-sector laws ⁸ .

If you later email past customers about offers, Canada’s anti-spam law requires consent for commercial messages ⁷ . The form doesn’t pre-tick any marketing box. Your own privacy policy and marketing consent are your business’s responsibility; the plan gives them a proper place on the site.